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September 10, 2008

Take a break, Road Warrior!

Sept10roadwarriorWhen you travel, do you battle fatigue, jet lag and insomnia?  Are you back in the office and struggling to be productive, meet your milestones and keep your budget in line?  No wonder they call you a road “warrior”! 

Running a successful small or medium size company means that you wear a lot of hats. Some times, that means you are the sales force pushing the adoption of your product or service.  Unfortunately, this means that you may have to travel more than you care to.  But, meeting with people in different regions of the country or world does not mean you have to sacrifice your work/life balance.  By choosing to do conference calls or web conferencing you are choosing a more flexible and cost-effective way to do business.  Conferencing will never completely replace the face-to-face meeting or hand shake but it can make your life a little easier.

Here are a few ideas of when you can use web conferencing instead of traveling:

Sales presentations – instead of going out to a prospective client’s site, do a presentation via web conferencing.  This will help you better qualify the prospect and still allow you to share a website or demonstrate software.

Interviews – most web conferencing options today have a capability to incorporate video via web cam.  Don’t spend the money to fly in a job candidate when you could easily meet them via a web cam and conduct the interview.

Telecommute – many companies are now allowing members of their team to work from home at least part time. With web conferencing, you can still have team meetings and collaboration sessions, keeping the personal communication lines open.

Lead Generation – free webinars are a great way to generate qualified leads if you are a service oriented company.  Leading a web conference or web cast will position you and your company as an industry leader and give you a pool of possible leads.

Focus Groups – conduct a virtual focus group to gauge the satisfaction level of your customers or to test a new product, service or piece of creative material. By hosting a virtual group instead of a live one, you can easily make the group national or global in its range.  Additionally, the money you save in travel costs can be used for great incentives to those giving their time to help your marketing efforts.

Then, of course, there is the great advantage of not traveling.  When you replace travel with web conferencing, you save time, money and hassle. Here’s a short list of things you won’t miss when doing web conferencing instead of travel:

  1. Delayed or cancelled flights
  2. Time zone changes
  3. Going through airport security
  4. Over crowded airplanes
  5. $15 peanuts from the hotel mini bar
  6. Living out of a suit case

If you’re a road warrior, tell us about some of the challenges you face when traveling. Or, if you have questions on how to conduct online meetings versus live meetings, please ask! We’re here to help.


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